SR Performance
An automotive brand identity with a strong visual presence and a performance-led personality.
Visit project ENGINEERING LEADER & CREATIVE THINKERBIRMINGHAM, UK · 52.48° N
Engineering ambition.
Human perspective.
HELLO, I’MErwin Rommel Dalapa.
I build thoughtful digital products and lead the teams behind them. Engineering rigour, a designer’s eye, and a belief that the best work starts with people.
Explore my workSENIOR VICE PRESIDENT OF ENGINEERING @ FAST FWDA little more about me ↓
ENGINEERING LEADERSHIPPRODUCT DEVELOPMENTSOFTWARE ARCHITECTURECREATIVE DIRECTION
A FEW THINGS I’VE HELPED SHAPE 01 / SELECTED WORK
Ideas made tangible.
All projectsDatashield
A focused brand exploration using a clear visual identity to communicate confidence and trust.
Visit projectSportybay
A sports-focused identity built around energy, clarity and a recognisable visual language.
Visit projectLolly Lotto
A playful web experience that brings a bold brand personality into an approachable digital interface.
Visit projectBEYOND THE CODE
Build the product.
Grow the people.
Good engineering leadership creates the conditions for others to do their best work.
At Fast Fwd, I work with lead and staff engineers to connect technical decisions with product goals. My focus is practical: clear architecture, constructive reviews, better delivery, and teams that keep learning.
A PROJECT I’M PROUD OF
Liberty Virtual Rooms
I led the development of a teleconferencing platform launched in October 2020. It went on to host over 7,000 meetings and receive the Best Innovation in Distribution award.
Read the project story ↗A CAREER BUILT BY BUILDING 02 / EXPERIENCE
Hands-on roots.
A wider perspective.
View résumé ↓CURRENT ROLESenior Vice President of EngineeringFast Fwd
Previously Vice President of Engineering from March 2023, I now serve as Senior Vice President of Engineering. I lead engineering teams made up of lead and staff engineers, helping turn product ambitions into reliable software. I guide architecture and technical specifications, review solutions with the team, and keep delivery grounded in customer needs.
- Connect engineering strategy with practical product and delivery decisions.
- Support engineering leads through reviews, technical guidance, and a culture of continuous improvement.
- Explore new ideas through proofs of concept and communicate technical direction to company leadership.
2018 — 2023Software Development ManagerFast Fwd · October 2018 – March 2023
Led development teams across product delivery, architecture, and quality. Introduced peer reviews and more consistent ways of working to strengthen collaboration and delivery confidence.
Led the Liberty Virtual Rooms project, supporting a shift towards remote meetings and an award-winning digital service.
2018 — 2019Principal Software EngineerInotech Interactive Global Consultancy · October 2018 – August 2019
Developed software for financial transaction analysis using Python and Django, alongside Vue.js interfaces. Worked across application architecture, implementation, and testing, translating business requirements into maintainable solutions.
2018Senior Software EngineerMownecum Services · February – October 2018
Built and maintained administration systems and user interfaces. Collaborated with designers, analysts, developers, and project managers to improve existing applications and deliver new functionality.
2010 — 2017Senior Software EngineerWealthaccess International Holdings Ltd · July 2010 – December 2017
Developed web applications with C#, ASP.NET, PHP, Laravel, and JavaScript. Worked on an RNG system, responsive interfaces, and integrations with backend services, developing the full-stack foundation that still shapes my work today.
2013 — PRESENTOwner, Engineer & DesignereDesign · Freelance
Bring engineering and visual design together for independent projects. Work spans ecommerce applications, websites, brand identities, and technical consulting—from early concepts through implementation.
A LITTLE MORE HUMAN 03 / ABOUT
Curiosity is the
common thread.
I’m Erwin—a Senior Vice President of Engineering, software engineer, and graphic designer from the Philippines, now based in Birmingham.
Since 2010, I’ve worked across software development and visual design, from hands-on implementation to leading engineering teams. That mix gives me a useful perspective: a product should work beautifully, and feel considered at every level.
My hands-on experience also includes Adobe Experience Manager (AEM) and Java development, bringing an enterprise content platform perspective to my broader application engineering work.
I enjoy a difficult technical problem. But the most rewarding part is finding the right problem to solve, understanding the people behind it, and making something that improves their day.
See what I’m building ↗THE TOOLS CHANGE. THE THINKING EVOLVES. 04 / EXPERTISE
Depth in engineering.
Range by design.
A practical toolkit shaped by years of building, shipping, and learning.
Engineering & architecture
Backend services, Java development, Adobe Experience Manager (AEM), APIs, and application architecture.
Interfaces & experience
Responsive interfaces and thoughtful interactions, with close attention to how people actually use a product.
Cloud & data
The infrastructure and data foundations that keep applications running and support their growth.
Leadership & craft
Helping people and ideas move forward through clear direction, constructive feedback, and shared standards.
THE EXPERIMENTAL SIDE
Sometimes, curiosity takes the lead.
A couple of browser experiments exploring neural networks and genetic algorithms.
NOTES FROM THE WORK 05 / JOURNAL
Thinking out loud.
All writing ↗
Mar 2024
Mar 2023
Feb 2023
The PHP Paradox: How an Alleged Dying Language Still Dominates the Web
PHP remains relevant due to its massive user base, active community, and continuous evolution through updates like PHP 8.1, 8.2, and 8.3. Myths like its declining popular...
Setting Up Laravel Unit and Security Tests
The Laravel Unit and Security Tests workflow uses GitHub Actions to automate testing and ensure the quality and security of your Laravel application. The workflow include...
Simplifying Backend Development with the Laravel API Generator Package
The Laravel API Generator Package is a custom package for the Laravel framework that allows developers to generate a complete backend API with just one command. The gener...
OPEN TO CONVERSATION 06 / CONTACT
Good things start
with a conversation.
An ambitious product, a complex engineering challenge, or a team ready for its next chapter. Let’s talk about what comes next.
erwinrommel.dalapa@gmail.comBASED IN BIRMINGHAM, UNITED KINGDOM